YOUR GUIDE

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strategy is the backbone of any successful B2B manufacturing business. It allows you to:

• Respond swiftly to market changes
• Maintain a competitive edge
• Drive sust
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As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you taken a step back recently to assess your market strategy?

In today’s competitive landscape, knowing your market inside and out is crucial to driving growth and e...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are different ways to interact with the market. You can be reactive, proactive, or a little bit of both. Let’s talk about all three.

Reactive Product Strategy

A reacti...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversations to elevate your team’s performance, both individually and col...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to use and why.

To begin, there are two main types of research.

Quantitative research involves collecting and analyzing numerical data to identify patterns, relat...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy is robust or needs a revamp, here are three areas to evaluate.

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of responsibilities, including defining the product vision and strategy, conducting market research, analyzing customer feedback, creating a go to market strategy...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the engineering phase, manufacturers can get timely insights from customers that enable them to adjust their product quickly if needed without major losses in timeline and...