YOUR GUIDE

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversations to elevate your team’...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to use and why.

To begin, there are two main types of research.

Quantitative research involves collecting and analyzing nu...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy is robust or needs a revam...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of responsibilities, including defining the product vision and strategy, conducting market research, analyzing customer fe...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the engineering phase, manufacturers can get timely insights from customers that enable them to adjust their product quickly if nee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves in the users’ environment and see first hand the tasks they perform on a daily basis. Ideally, this provides deep conte...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovation that delivers value to ...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy. It's a pathwa...