A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovatio...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just ...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectat...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into the...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business obje...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies make some well-intended assumptions when they release a product. They think the channel will dr...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a product manager, it’s important to lead the organization through each phase so the product is success...