A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy i...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of responsibilities, including defining the product vision and strategy, conducting market resear...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the engineering phase, manufacturers can get timely insights from customers that enable them to adjust the...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves in the users’ environment and see first hand the tasks they perform on a daily basis. Ideally,...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovatio...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just ...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectat...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into the...