YOUR GUIDE

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are different ways to interact with the market. You can be reactive, proactive, or a little bit of both. Let’s talk about all three.

Reactive Product Strategy

A reacti...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversations to elevate your team’s performance, both individually and col...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to use and why.

To begin, there are two main types of research.

Quantitative research involves collecting and analyzing numerical data to identify patterns, relat...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy is robust or needs a revamp, here are three areas to evaluate.

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of responsibilities, including defining the product vision and strategy, conducting market research, analyzing customer feedback, creating a go to market strategy...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the engineering phase, manufacturers can get timely insights from customers that enable them to adjust their product quickly if needed without major losses in timeline and...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves in the users’ environment and see first hand the tasks they perform on a daily basis. Ideally, this provides deep context for the research team, but it can be ...

A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovation that delivers value to customers. To excel in this multifaceted ...

By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy. It's a pathway to unlocking growth, driving innovation...

As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectations of what success looks like for the individual. This can be fr...