In many middle-market manufacturers, a product role isn’t represented at the leadership level. Operations, sales, and engineering usually have a seat, but the person accountable for product growth is often missing.
That’s surprising when you think about it. Growth doesn’t just come from selling. It comes from pro...
Most product teams don’t struggle to understand their customers. By the time an idea reaches approval, teams have usually done the work. They’ve talked to customers, explored concepts, and tested whether the solution helps achieve a real outcome for customers.
The problem shows up after the green light.
A projec...
Most product teams don’t struggle to generate ideas. They struggle to decide which ideas deserve attention and investment.
Customer requests come in alongside sales input, engineering improvements, and leadership growth goals, all at the same time. Each one makes sense on its own. The problem shows up when everyt...
The product managers I know are smart, capable, and deeply committed to doing great work. During one on ones, they have confidence with the product strategy but struggle to influence the leaders or align the team.Â
Product managers operate in a unique space. They lead without formal authority, align teams with di...
Most manufacturers I work with never struggle with generating ideas. If anything, they have too many.
- Engineers see improvements they want to build.
- Sales brings features customers mentioned once in passing.
- Marketing wants something new to promote.
- Leadership adds their own list of opportunities.
On the ...
I’ve worked with a lot of manufacturers where a product wasn’t failing, but it wasn’t gaining the traction the company expected.
As I talked with the team, something felt off and they weren’t clear what to do next. They shared the hope they had for the product, the work that went into launching it, and how it was...
I’ve never worked with a middle market manufacturer that had perfect data.
Product information is usually scattered across systems that don’t talk to each other. Market data is often missing, outdated, or not shared across the organization.
But you don’t need perfect data to make informed decisions. You just nee...
The title Product Manager can mean many different things depending on the company.
In software, it’s a well-defined role, but in manufacturing, it’s often misunderstood, or missing entirely.
Most manufacturing leaders either don’t have a product manager or aren’t sure what they should be doing.
Let’s Start with...
Smarter Product Management Starts Here
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