Actionable Steps to Optimize and Revitalize Your Product Portfolio

For manufacturers, it’s easy to focus on performance specs, technical capabilities, and product reliability.

But if your customers struggle to use the pro...

I’ve seen two kinds of conversations in product strategy.

One group jumps to ideas fast.
“What if we added this feature?”
“We need something new.”

They mov...

Most product roadmaps are built to satisfy internal priorities.

They’re packed with features, organized by release dates, and shaped by competing voices i...

Manufacturers thrive on efficiency, but when it comes to bringing the right products to market, many rely on gut instinct, engineering-driven decisions, or...

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But suc...

When I talk with manufacturers, I often ask a simple question: What outcomes are you working toward?

The answers usually fall into two categories: big-pic...

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed, if it looked good, funct...

When I talk with manufacturers, one topic comes up over and over: the frustration of seeing great ideas not translate into great products. It’s not always ...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products ar...