YOUR GUIDE

I’ve worked with a lot of manufacturers where a product wasn’t failing, but it wasn’t gaining the traction the company expected.

As I talked with the team, something felt off and they weren’t clear what to do next. They shared the hope they had for the product, the work that went into launching it, and how it was...

The title Product Manager can mean many different things depending on the company.

In software, it’s a well-defined role, but in manufacturing, it’s often misunderstood, or missing entirely.

Most manufacturing leaders either don’t have a product manager or aren’t sure what they should be doing.

Let’s Start with...

Over the years, I’ve seen companies hire their first product manager with high expectations.

But without a clear plan, the role can quickly lose momentum and fail to deliver value. The first 90 days are make-or-break for the product manager and impact for your business.

Handled well, this role becomes a catalyst...

Most product roadmaps are built to plan delivery. They outline what features are coming and when. They help with schedules, internal alignment, and keeping teams busy. But there’s a difference between building products and delivering results.

That’s where outcome roadmaps come in.

The Difference

A product roadm...

I’ve seen two kinds of conversations in product strategy.

One group jumps to ideas fast.
“What if we added this feature?”
“We need something new.”

They move quickly. They stay busy.
But they rarely move the market.

The other group slows down.
They ask better questions.
They want to understand the customer, the compe...

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed, if it looked good, functioned flawlessly and felt intuitive, then people would naturally buy it.

I spent hours refining details, perfecting aesthetics and making sure every part of th...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on what delivers results.

By plotting potential actions on a grid of impact vs. effort, you can quickly identify which initiatives deserve immediate attention an...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a job description a tool for aligning expectations and attracting top talent.

Role Introduction

This section frames the purpose of the position, highlighting th...