YOUR GUIDE

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectations of what success look...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into their current product manage...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills and experience in a new ...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business objectives.

This role can be...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies make some well-intended assumptions when they release a product. They think the channel will drive sales or that custome...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a product manager, it’s important to lead the organization through each phase so the product is successful in the market for the...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially causing their company to lose relevance in the market. But how do you know when it’s time? 

In this article, I’m going...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, determine how much to invest in research and development, or how to effectively measure the success of innovative new produc...