YOUR GUIDE

A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovation that delivers value to customers. To excel in this multifaceted ...

By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy. It's a pathway to unlocking growth, driving innovation...

As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectations of what success looks like for the individual. This can be fr...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into their current product management role. Now that they’re on a new pat...

Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills and experience in a new way, and filling in any gaps. Finally, yo...

Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business objectives.

This role can be dynamic and adaptable, as it evolves to ...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies make some well-intended assumptions when they release a product. They think the channel will drive sales or that customers will automatically see the value of t...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a product manager, it’s important to lead the organization through each phase so the product is successful in the market for the longest time possible. 

What is a Prod...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially causing their company to lose relevance in the market. But how do you know when it’s time? 

In this article, I’m going to share with you the things I see whil...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, determine how much to invest in research and development, or how to effectively measure the success of innovative new products. 

A product manager’s role in drivin...