YOUR GUIDE

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves in the users’ environment and see first hand the tasks they perform on a daily basis. Ideally, this provides deep context for the research team, but it can be ...

A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovation that delivers value to customers. To excel in this multifaceted ...

By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy. It's a pathway to unlocking growth, driving innovation...

As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectations of what success looks like for the individual. This can be fr...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into their current product management role. Now that they’re on a new pat...

Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills and experience in a new way, and filling in any gaps. Finally, yo...

Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business objectives.

This role can be dynamic and adaptable, as it evolves to ...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies make some well-intended assumptions when they release a product. They think the channel will drive sales or that customers will automatically see the value of t...