Actionable Steps to Optimize and Revitalize Your Product Portfolio

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be prod...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will h...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product manag...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through — from its int...

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strate...

As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you tak...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are differ...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...