YOUR GUIDE

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a product manager, it’s important to lead the organization through each phase so the product is successful in the market for the longest time possible. 

What is a Prod...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially causing their company to lose relevance in the market. But how do you know when it’s time? 

In this article, I’m going to share with you the things I see whil...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, determine how much to invest in research and development, or how to effectively measure the success of innovative new products. 

A product manager’s role in drivin...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s honorable to put in the best effort possible. But here’s the problem: Many manufacturers are not dedicated to understanding the market and their target customer to ...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build something and then watch as it makes it (or doesn’t) “out in the wild.” 

What is Product Management? 

First, a quick reminder about what this role is all about. Product man...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfolio as a whole, it can grow out of control. This strains operations because now inventory is piling up with nowhere to go. Individual product sales get watered d...