YOUR GUIDE

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a job description a tool for aligning expectations and attracting top talent.

Role Introduction

This section frames the ...

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be product-led, marketing-led or sales-led? The reality is, the best solution often lies in finding the right mix of these appr...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will help us grow?

An Ideal Customer Profile answers these questions by identifying the type of customer who gains the most f...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product management is much more. It is a strategic role that balances the needs of customers, the goals of the business and the devel...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its introduction to eventual decline. While it’s a valuable tool for predicting product performance and managing resources, ther...

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strategy is the backbone of any successful B2B manufacturing business. It allows you to:

• Respond swiftly to market changes
...

As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you taken a step back recently to assess your market strategy?

In today’s competitive landscape, knowing your market inside an...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are different ways to interact with the market. You can be reactive, proactive, or a little bit of both. Let’s talk about all thre...