Actionable Steps to Optimize and Revitalize Your Product Portfolio

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this ...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all ...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager wil...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a produc...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, dete...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s hono...