If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will help us grow?

An Ideal Customer Profile answers these questions by identifying the type of cust...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product management is much more. It is a strategic role that balances the needs of customers, the goals of t...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its introduction to eventual decline. While it’s a valuable tool for predicting product performance and...

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strategy is the backbone of any successful B2B manufacturing business. It allows you to:

• Respond s
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As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you taken a step back recently to assess your market strategy?

In today’s competitive landscape, know...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are different ways to interact with the market. You can be reactive, proactive, or a little bit of both. ...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversati...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to use and why.

To begin, there are two main types of research.

Quantitative research involves co...