YOUR GUIDE

When I talk with manufacturers, one topic comes up over and over: the frustration of seeing great ideas not translate into great products. It’s not always about effort, it’s about navigating the common challenges that hold products back from reaching their full potential.

Here’s a look at the nine challenges I se...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products are great, but they have a hard time putting that greatness into words that resonate with their customers.

That’s why I developed The Differentiator Framework: a...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on what delivers results.

By plotting potential actions on a grid of impact vs. effort, you can quickly identify which initiatives deserve immediate attention an...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a job description a tool for aligning expectations and attracting top talent.

Role Introduction

This section frames the purpose of the position, highlighting th...

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be product-led, marketing-led or sales-led? The reality is, the best solution often lies in finding the right mix of these approaches, tailored to your specific market...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will help us grow?

An Ideal Customer Profile answers these questions by identifying the type of customer who gains the most from your products and services while del...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product management is much more. It is a strategic role that balances the needs of customers, the goals of the business and the development of valuable products.

To simplify ...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its introduction to eventual decline. While it’s a valuable tool for predicting product performance and managing resources, there are significant limitations to the Pro...