When I talk with manufacturers, one topic comes up over and over: the frustration of seeing great ideas not translate into great products. It’s not always about effort, it’s about navigating the common challenges that hold products back from reaching their full potential.
Here’s a look at the nine challenges I se...
For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be product-led, marketing-led or sales-led? The reality is, the best solution often lies in finding the right mix of these approaches, tailored to your specific market...
Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product management is much more. It is a strategic role that balances the needs of customers, the goals of the business and the development of valuable products.
To simplify ...
As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you taken a step back recently to assess your market strategy?
In today’s competitive landscape, knowing your market inside and out is crucial to driving growth and e...
Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are different ways to interact with the market. You can be reactive, proactive, or a little bit of both. Let’s talk about all three.
Reactive Product Strategy
A reacti...
Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of responsibilities, including defining the product vision and strategy, conducting market research, analyzing customer feedback, creating a go to market strategy...
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy. It's a pathway to unlocking growth, driving innovation...
Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially causing their company to lose relevance in the market. But how do you know when it’s time?Â
In this article, I’m going to share with you the things I see whil...
Smarter Product Management Starts Here
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