YOUR GUIDE

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strategy is the backbone of any successful B2B manufacturing business. It allows you to:

• Respond swiftly to market changes
• Maintain a competitive edge
• Drive sust
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A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy is robust or needs a revamp, here are three areas to evaluate.

As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Many manufacturers don’t have a strong job description for product managers or have clear expectations of what success looks like for the individual. This can be fr...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this to happen, especially if your talent has shifted from a similar but different function into their current product management role. Now that they’re on a new pat...

Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business objectives.

This role can be dynamic and adaptable, as it evolves to ...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, determine how much to invest in research and development, or how to effectively measure the success of innovative new products. 

A product manager’s role in drivin...