Actionable Steps to Optimize and Revitalize Your Product Portfolio

Manufacturers thrive on efficiency, but when it comes to bringing the right products to market, many rely on gut instinct, engineering-driven decisions, or...

When I talk with manufacturers, I often ask a simple question: What outcomes are you working toward?

The answers usually fall into two categories: big-pic...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a ...

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be prod...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this ...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization...