Actionable Steps to Optimize and Revitalize Your Product Portfolio

Most product roadmaps are built to plan delivery. They outline what features are coming and when. They help with schedules, internal alignment, and keeping...

In most small to mid-sized manufacturers, the product manager doesn’t exist.

Instead, the work gets split:

• Sales brings market feedback.
• Engineering h
...

I’ve seen two kinds of conversations in product strategy.

One group jumps to ideas fast.
“What if we added this feature?”
“We need something new.”

They mov...

Most product roadmaps are built to satisfy internal priorities.

They’re packed with features, organized by release dates, and shaped by competing voices i...

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed, if it looked good, funct...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its intr...

As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you tak...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are differ...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of...