By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just ...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s honorable to put in the best effort possible. But here’s the problem: Many manufacturers are not de...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfolio as a whole, it can grow out of control. This strains operations because now inventory is pil...