YOUR GUIDE

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s honorable to put in the best effort possible. But here’s the problem: Many manufacturers are not dedicated to understanding the market and their target customer to ...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfolio as a whole, it can grow out of control. This strains operations because now inventory is piling up with nowhere to go. Individual product sales get watered d...