Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies make some well-intended assumptions when they release a product. They think the channel will dr...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a product manager, it’s important to lead the organization through each phase so the product is success...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build something and then watch as it makes it (or doesn’t) “out in the wild.” 

What is Product Management? 

First...