Actionable Steps to Optimize and Revitalize Your Product Portfolio

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s hono...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfol...