If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will help us grow?

An Ideal Customer Profile answers these questions by identifying the type of cust...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its introduction to eventual decline. While it’s a valuable tool for predicting product performance and...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversati...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to use and why.

To begin, there are two main types of research.

Quantitative research involves co...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the engineering phase, manufacturers can get timely insights from customers that enable them to adjust the...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves in the users’ environment and see first hand the tasks they perform on a daily basis. Ideally,...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demands and product development, product managers play a pivotal role in driving profitable innovatio...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all great foundations for a product manager position. Next, it’s a matter of reapplying your skills...