Actionable Steps to Optimize and Revitalize Your Product Portfolio

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the enginee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demand...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all ...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a produc...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build something and ...