Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a job description a tool for aligning expectations and attracting top talent.

Role Introduction

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product management is much more. It is a strategic role that balances the needs of customers, the goals of t...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where crucial conversations happen regularly and constructively.

Start these three pivotal conversati...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselves unsure if they’re on the right track. If you’ve ever wondered whether your product strategy i...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager will identify consumer needs and align the correct departments to help achieve these business obje...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially causing their company to lose relevance in the market. But how do you know when it’s time? 

I...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization. It’s important to get this right, so let’s talk about how to prep your team and set up your n...