Actionable Steps to Optimize and Revitalize Your Product Portfolio

In my Six Levels of Product Management framework, I break down the responsibilities across roles, from Associate PM to Chief Product Officer. But definitio...

For manufacturers, it’s easy to focus on performance specs, technical capabilities, and product reliability.

But if your customers struggle to use the pro...

I’ve seen two kinds of conversations in product strategy.

One group jumps to ideas fast.
“What if we added this feature?”
“We need something new.”

They mov...

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But suc...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will h...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this ...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all ...