Actionable Steps to Optimize and Revitalize Your Product Portfolio

In my Six Levels of Product Management framework, I break down the responsibilities across roles, from Associate PM to Chief Product Officer. But definitio...

For manufacturers, it’s easy to focus on performance specs, technical capabilities, and product reliability.

But if your customers struggle to use the pro...

Most product roadmaps are built to satisfy internal priorities.

They’re packed with features, organized by release dates, and shaped by competing voices i...

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But suc...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products ar...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will h...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through, from its intr...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...